• Quick Order
  • Wishlists
  • 0
    £0.00 ex VAT
Back
Menu
Close
early years essentials
Shop everything you need for your early years setting with our handpicked collection of essentials.
Shop now
early years new in
Refresh your early years settings with 100s of new and exciting early years products to choose from.
Shop now
Little Learners banner
Subscribe to Little Learners, our free early years magazine packed full of ideas and inspiration to help your setting flourish.
Subscribe now
YPO range
Switch and save with our YPO range, with hundreds of products to choose from.
Shop now
YPO cosy collection
We're excited to be working in partnership with Cosy, a renowned supplier of high quality and imaginative products. Shop the full collection!
Shop now
  • Animated image for Facilities Management Facilities Management

    Essential services to help keep your school running smoothly.

  • Ingredients and cooking pans Food and Catering

    Everything you need for your school meals and catering requirements.

  • person working at a desk Furniture

    Helping you create inspiring spaces.

  • Computer screen and printer ICT

    Technology and communications to help you stay connected and current.

  • certificate and books Professional Services

    Supporting your people and professional services.

  • School bus Transport

    Help get your students from A to B.

  • light bulb Utilities

    Review your energy contracts to help save money.

school exercise books varied colours
Discover our complete range of exercise books.
Shop all
Blue school exercise book with ruled pages
Ruled paper exercise books for a range of subjects.
Shop ruled
Red school exercise book with squared paper
Squared paper exercise books, perfect for maths.
Shop squared
Always in stock essentials
Explore our large range of always available products and get what you need, when you need it.
Shop now
Making life easier for MATs
Explore the benefits YPO can provide to Academies and Multi Academy Trusts across the country.
Find out more
YPO range
Switch and save with our YPO range, with hundreds of products to choose from.
Shop now
YPO cosy collection
We're excited to be working in partnership with Cosy, a renowned supplier of high quality and imaginative products. Shop the full collection!
Shop now
  • Animated image for Facilities Management Facilities Management

    Essential services to help keep your school running smoothly.

  • Ingredients and cooking pans Food and Catering

    Everything you need for your school meals and catering requirements.

  • person working at a desk Furniture

    Helping you create inspiring spaces.

  • Computer screen and printer ICT

    Technology and communications to help you stay connected and current.

  • certificate and books Professional Services

    Supporting your people and professional services.

  • School bus Transport

    Help get your students from A to B.

  • light bulb Utilities

    Review your energy contracts to help save money.

school exercise books varied colours
Discover our complete range of exercise books.
Shop all
Blue school exercise book with ruled pages
Ruled paper exercise books for a range of subjects.
Shop ruled
Red school exercise book with squared paper
Squared paper exercise books, perfect for maths.
Shop squared
Always in stock essentials
Explore our large range of always available products and get what you need, when you need it.
Shop now
Making life easier for MATs
Explore the benefits YPO can provide to Academies and Multi Academy Trusts across the country.
Find out more
YPO range
Switch and save with our YPO range, with hundreds of products to choose from.
Shop now
  • Construction worker Buildings and Construction

    Our expert team can help with building, construction, repairs and alterations. Browse our frameworks.

  • Meeting Corporate and Financial Services

    Help to increase efficiencies and provide better support to your people.

  • Energy frameworks YPO Energy

    Find ways to reduce your energy consumption with our energy team.

  • Cleaning equipment Facilities and Waste Management

    Providing safe and cost effective working environments.

  • Fleet of white vans Fleet

    Whether you're looking for fleet hire or purchase, speak to our specialist team.

  • food and catering worker cooking Food and Catering

    Ordering food and catering couldn't be simpler with our UK Food Deal.

  • food and catering worker cooking Furniture

    Create environments that are tailored to your unique needs.

  • fleet and highways worker Highways

    Providing specialist industry knowledge to help meet your needs.

  • Corporate meeting HR and People

    Our team are here to help with all of your recruitment and training.

  • Woman using technology Technology and Communication

    We can help you source cost-effective solutions with a range of frameworks.

  • Construction worker Buildings and Construction

    Our expert team can help with building, construction, repairs and alterations. Browse our frameworks.

  • Meeting Corporate and Financial Services

    Help to increase efficiencies and provide better support to your people.

  • Blue light Emergency Services

    A dedicated team set up to support you and offer tailored frameworks.

  • Energy frameworks YPO Energy

    Find ways to reduce your energy consumption with our energy team.

  • Cleaning equipment Facilities and Waste Management

    Providing safe and cost effective working environments.

  • Fleet of white vans Fleet

    Whether you're looking for fleet hire or purchase, speak to our specialist team.

  • food and catering worker cooking Food and Catering

    Ordering food and catering couldn't be simpler with our UK Food Deal.

  • food and catering worker cooking Furniture

    Create environments that are tailored to your unique needs.

  • health and social care workers Health and Social Care

    Help to support independent living by sourcing aids and equipment.

  • fleet and highways worker Highways

    Providing specialist industry knowledge to help meet your needs.

  • Corporate meeting HR and People

    Our team are here to help with all of your recruitment and training.

  • Woman using technology Technology and Communication

    We can help you source cost-effective solutions with a range of frameworks.

net zero 2023
To provide current perspective, expertise and guidance on the role of procurement in meeting net zero targets, public sector buying organisation YPO and local public sector innovation partnership iNetwork have come together again to host a series of free online webinars. Watch the series here.
Watch now
Energy hub
We know that securing energy contracts can be a complex and difficult process, but we are here to help you. Explore our Energy Hub to find help and guidance, latest updates and more.
Explore now
Price freeze
Discover prices frozen on 50 school essentials, with prices guaranteed until 2025. Get stocked up on your classroom essentials for less, and help support the NSPCC with every purchase!
Shop now
CLEAN24
Get ready for your summer clean with our special offers on cleaning essentials and more. Deals must end Friday 28 June. Use code CLEAN24 to save!
Shop now
1000s of products dropped and locked until 2025
Discover 1000s of products dropped and locked until 2025! Shop now!
Shop now
Exam season essentials
Take advantage of our great value folding desks and exam essentials to see you through exam season and beyond.
Shop now
New-In-Updated
Kit out your classroom and shop 100s of new products at great value prices.
Shop now
Clearance-Banner-Updated-2
Once they're gone... they're gone! Shop clearance here and save on a range of essentials.
Shop now
Banner
Make your budget go further with our collection of classpacks, and save on a range of classroom essentials.
Shop now
YPO range
Switch and save with our YPO range, with hundreds of products to choose from.
Shop now
Products
Close
Frameworks
Close
  • Construction worker Buildings and Construction

    Our expert team can help with building, construction, repairs and alterations. Browse our frameworks.

  • Meeting Corporate and Financial Services

    Help to increase efficiencies and provide better support to your people.

  • Blue light Emergency Services

    A dedicated team set up to support you and offer tailored frameworks.

  • Energy frameworks YPO Energy

    Find ways to reduce your energy consumption with our energy team.

  • Cleaning equipment Facilities and Waste Management

    Providing safe and cost effective working environments.

  • Fleet of white vans Fleet

    Whether you're looking for fleet hire or purchase, speak to our specialist team.

  • food and catering worker cooking Food and Catering

    Ordering food and catering couldn't be simpler with our UK Food Deal.

  • food and catering worker cooking Furniture

    Create environments that are tailored to your unique needs.

  • health and social care workers Health and Social Care

    Help to support independent living by sourcing aids and equipment.

  • fleet and highways worker Highways

    Providing specialist industry knowledge to help meet your needs.

  • Corporate meeting HR and People

    Our team are here to help with all of your recruitment and training.

  • Woman using technology Technology and Communication

    We can help you source cost-effective solutions with a range of frameworks.

However, there are many challenges faced by employers in certain sectors that require varied and innovative approaches to advertise jobs. Chronic skills shortages in digital and technology roles, and even in longstanding jobs such as HGV drivers are just two examples of these. Perhaps even it’s a lack of diversity amongst candidates who typically work in some professions and industries, or misconceptions about some employers - “You need to be a genius to work there!”.

There are now many techniques and tactics in recruitment advertising designed to make sure that employers find the talent they need, and for workers to find a place where they can flourish. And as with so many other industries, technology has changed recruitment advertising drastically over the past two decades. For a long time, advertising was effectively either press, job boards, TV, radio, or billboards. Now there are dozens or perhaps hundreds of different ways to advertise. From TikTok to digital bus shelters, employers can benefit from campaigns that reach the right audiences in multiple formats.

Using technology to advertise more efficiently

An important shift that has been happening over the past few years is the arrival of ‘programmatic job distribution’ platforms. Job boards have mostly operated on a model whereby a vacancy would be placed for a fixed fee on their platform for a certain number of days. Now, many leading platforms offer to advertise vacancies on a cost-per-click (and sometimes even cost-per-application) model. This is similar to the model pioneered by Google in its search advertising. A key benefit is that it means the advertising spend is linked directly to the results i.e. you may only pay each time someone clicks on ‘Apply’.

Programmatic job platforms allow vacancies to be published simultaneously across multiple job boards that operate in this way. Then the number of clicks, total spend and applications can be monitored, so that spending stops when there are enough candidates. And by monitoring how each job board performs, the spend can be redirected toward those that are delivering the best results.

Attracting a more diverse workforce

Employers are increasingly focused on recruiting candidates who are from more diverse backgrounds. This is driven by an increased focus on more equitable practices, the proven benefits in creativity and productivity that arise from diversity in teams, the drive towards more inclusive organisational values and the need to encourage a sense of belonging for employees. With so many factors that cause some roles to continuously attract the same type of people, and deter others, there is no single thing that employers can do that will solve the problem of low diversity. Instead, doing lots of small things in recruitment advertising, can create a shift. Using a mix of media channels that can reach different audiences is one way.

Running advertising on Spotify, Instagram and YouTube for example, allows employers to promote their opportunities to people who aren’t ordinarily looking for that type of role. Creative ads will capture attention, and start to change perceptions that may have been a barrier to people applying to said employer or industry. The way job adverts are written also influences the type of people who might apply for a role. Language used can build and forge relationships and can indicate to talent, in particular those who may be historically or culturally marginalised, whether or not they will feel seen and be valued at an organisation. Adding too many skills, or ambiguous requirements, will deter individuals who have the potential, but may lack the sector experience, self-belief or confidence.

Similarly, overly complex sentences, an excessive use of corporate jargon, or non-inclusive language and terminology can unconsciously discourage talent. Transparency around the support and benefits available, such as flexible working arrangements, can positively counteract imbalances that arise when those with caring responsibilities (which disproportionately affects women) take career breaks to raise children.

Growing an employer brand

When an organisation needs to continuously recruit the best talent, it helps to be widely known and it helps to be admired. If that’s the case, people will actively seek out opportunities with minimal effort on the part of the employer. Or at least when approached, talented workers will be more open to accepting an offer. Advertising can play a part in cultivating that sort of employer brand.

By actively promoting your organisation to specific audiences, you can become well-known amongst the type of people you intend to hire. Also, by promoting the benefits of working at your organisation - your employer value proposition (EVP) - you can also make sure they understand you better. This is often a long-term strategy - employer brand marketing - that ensures a steady and varied amount of information is available. So that when a vacancy does arise, your audience is going to be more receptive.

 

If you have any questions or would like to know more about our Local Government Resourcing Partnership (LGRP) framework and how YPO can help, please get in touch with the team!

No Image Available
Author

Tristan Moakes

Strategy Director, Attraction & Communications
Penna