YPO announces partnership with Roald Dahl Estate
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YPO announces partnership with Roald Dahl Estate

05 July 2016 By Fiona Wilkins, Corporate Communications Manager

Pupils dressed up as their favourite Roald Dahl characters

YPO, the UK’s largest publicly owned buying organisation, has joined hands with The Roald Dahl Literary Estate to sponsor the 100th birthday celebrations of the world’s No.1 storyteller, Roald Dahl.

Ahead of the ‘Roald Dahl 100’ birthday celebrations on 13th September 2016, YPO has announced a splendiferous opportunity for a teacher to win a trip for their students to the Roald Dahl Museum and Story Centre in Buckinghamshire.

The competition marks YPO’s sole sponsorship of Roald Dahl Day in schools across the UK, which is set to be the biggest celebration ever of the much-loved children’s author’s birthday. Launching on Twitter, the competition invites teachers to take inspiration from Roald Dahl’s magical adventures to share a creative – and crazy – Roald Dahl party idea, suitable for school children, by tweeting it and mentioning @ypoinfo, YPO’s official Twitter page, and the hashtag #MyRoaldDahlParty in their tweet.

The teacher behind the most creative idea will win an unforgettable Roald Dahl experience for two to three classes (up to 70 pupils) in the form of a trip to the award-winning Roald Dahl Museum and Story Centre, situated in the Buckinghamshire village where Roald Dahl lived and wrote for 36 years. Due to huge demand in popularity, the school visit to the Museum will take place on Tuesday 14 March 2017.*

YPO has a swashboggling range of Roald Dahl goodies available for schools across the UK to buy in preparation to mark 100 years since the birth of the iconic storyteller.

As one of the UK’s largest suppliers of educational resources, YPO offers a wide and fun range of Roald Dahl resources, including character costumes such as Willy Wonka, The Twits and Fantastic Mr Fox, and a ‘Read and Respond’ series that brings the ever popular children’s stories to life. The company also provides all art and craft supplies, as well as gloriumptious games and activity sets, based on the most loved stories.

In addition to this, YPO is also the sponsor of 23,000 Roald Dahl 100 Party Packs being sent out to schools across the country, packed full of ideas and inspiration to create the most unforgettable Roald Dahl Day celebrations.

Jo Marshall, Commercial Director at YPO, commented: “We’re thrilled to support The Roald Dahl Literary Estate with its 100th birthday celebrations. As sole sponsors, it’s an exciting partnership for us and we’ve got some great resources for schools to help them throw the best Roald Dahl Day parties ever.”

Bernie Hall, Marketing Manager at Roald Dahl Literary Estate, commented: “It’s such a pleasure to work with YPO to ensure that this year’s Roald Dahl Day is the biggest and best yet. In addition to its diverse and creative range of educational resources, YPO is known for its commitment in the UK education sector, and we couldn’t have found a more fitting sponsor for this special occasion.”

Teachers can join in the celebrations by entering the competition via YPO’s official Twitter page (@ypoinfo) and visiting ypo.co.uk/roalddahl to see the full range of resources available to support Roald Dahl Day. Teachers can also register for a free party pack and access lots of free downloadable assets at roalddahl.com/party. The closing date for the competition is Friday 30 September 2016.

Roald Dahl Literary Estate can be found tweeting on their official Twitter page: @roald_dahl. The official hashtag for the 100th birthday celebrations is #RoaldDahl100.

For further information please visit ypo.co.uk/roalddahl.

*Competition terms and conditions apply

Categories: Education


Mhairi Broadley (Broadley) on 01 September 2016

Roald Dahl is my all time favourite author even tho I am now 34 my kids love his books too my kids and myself would love to be able to visit the Roald Dahl museum I know this comp is for schools but I would be very grateful if you could email me all the details of how we could go

Anita Spanou (St. Paul's and All Hallows' School) on 19 July 2016

Hello, I am a Year 2 teacher and the Literacy Coordinator for Reading in the school. I love teaching Literacy through text. All the children have thoughtfully enjoyed reading Roald Dahl books and learning about his books in great detail. I would love for the children to have the opportunity to visit the Roald Dahl Museum and Story Centre. This would help bring everything that they have learnt to life. Kind regards, Anita

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