Roald Dahl Day 2018 Party Pack launches
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Roald Dahl Day 2018 Party Pack launches

By Fiona Jukes, Corporate Communications Manager

Schools, nurseries and libraries can now download the new Roald Dahl Party Pack, thanks to a collaboration between YPO, Henkel, Puffin and the Roald Dahl Story Company.

YPO, the UK’s largest public sector buying organisation, together with Henkel, world-leaders in brands, technologies and innovations, including Pritt, have come together with the Roald Dahl Story Company to put together this year’s Party Pack ahead of the international Roald Dahl Day celebations on Thursday 13 September 2018.

The date marks the world’s number one storyteller’s birthday and for the last twelve years has received phenomenal success and and a huge following, with celebrations taking place across the globe. This year’s focus for Roald Dahl Day is ‘James and the Giant Peach’ and will be a celebration of the popular story and its themes to inspire and encourage children to be adventurous and explore the great outdoors.

The activity-crammed Party Packs, which can now be downloaded by teachers and parents at, feature a host of fun activities, challenges and quizzes to keep Roald Dahl fans entertained and inspired way beyond the day itself and to assist as a teaching tool.

The Roald Dahl Story Company’s marketing director, Bernie Hall said: “We’re looking forward to a truly Giant Peach of a Roald Dahl Day this year, as Dahl fans worldwide celebrate all things JAMES.

It is wonderful to be working closely once again with YPO - and also with Henkel - to deliver print copies of the utterly essential Roald Dahl Day Party Pack into schools, libraries and nurseries throughout the UK. JAMES AND THE GIANT PEACH is a book which celebrates the simply amazing things you can achieve with the right teammates. We couldn’t be happier to have YPO and Henkel on our team."

Henkel’s head of marketing, Lynne Renton said: ”Pritt has a natural fit with Roald Dahl – creative, inspirational and fun for children as well as highly engaging for teachers. Together with YPO, we’re bringing this into the classroom with the latest Roald Dahl Party Pack which covers multi curriculum areas and is the perfect tool for teachers to use to encourage hands on interaction with their classes and the development of their pupil’s imaginations.”

YPO’s commercial director Jo Marshall said: “We’re delighted to once again support the amazing Party Packs for the third-year running with our products, helping teachers deliver lessons around outdoor learning.”


Each pack comes with a structure to help teachers plan their day of Roald Dahl celebrations including activities for breakfast clubs, break times and morning and afternoon lessons. The packs also include special Roald Dahl Day party invitations, which hosts can use to round-up as many party goers as they can, as well as templates to make your very own party hats!

Inventive and inspiring activities

The Party Packs are bursting with activities and experiments for children to get hands-on with. From making your own musical grasshopper out of egg cartons, to quizzes on the bugs and the not-so-creepy crawlies which feature in JAMES AND THE GIANT PEACH”.

For the wordsmiths, the packs contain all sorts of word games including a a juicy wordsearch and a creative writing task centred around storytelling to help aid literacy skills and capture imaginations.

New for 2018, the Party Packs also include celebration suggestions for pre-schoolers, which centre around Roald Dahl’s THE ENORMOUS CROCODILE, which has now inspired two tasty interactive board-books for younger readers, published by Penguin Random House.”

Creative learning partnership

YPO has been working in collaboration with the Roald Dahl Story Company as its creative teaching sponsor since 2016. As well as the Party Packs for Roald Dahl Day, YPO help provide products ideas for a series of lesson plans inspired by the writer’s most celebrated titles such as MATILDA, JAMES AND THE GIANT PEACH and CHARLIE AND THE CHOCOLATE FACTORY.

Watch this short clip to hear how one teacher at Gildersome Primary School in Leeds delivered the Charlie and the Chocolate Factory lesson plan to her class.